Does Outsourcing Data Uphold The Enterprise - 1469 Words

In a world of increasing automation, companies and organizations with massive amounts of data to manage often find themselves outsourcing their databases. This particular arrangement depends on many factors, such as trustworthiness and reputation. Each business requires different coverage from the outsource provider as well as different costs requirements. Many providers offer cloud based services, in house managed services, near and offshore and outcome-based consulting. Many companies do not have the means or the technical know-how to store, maintain, manage, and safeguard their information. This leads to many companies choosing to outsource their databases as a solution, which is often a financially sound decision. â€Å"The external service†¦show more content†¦Many businesses consider that outsourcing creates too much forfeiture of control, less flexibility, uncertain savings and the risk of being held captive to one provider. Some businesses find themselves and their employees a target for malware and many attacks focused on stealing information. One factor that ultimately leads to the decision to outsource is the fact that a business might be better off keeping their valuable information in a safer environment. Modern database solution providers can offer the latest technology at competitive prices. They are also held to and governed by a higher standard than most businesses they offer services to. Industry standardization and privacy laws can ensure a provider is trustworthy, along with accreditation from respected industry standardization organizations. The most appealing draw to outsourcing is that the information is kept safe and it will be available, even if a natural disaster or theft occurs. This can be enough assurance for companies, especially if they have a solid contract in writing with the provider to uphold these standards. The storage integrity and query integrity of a database are two of the most important functions that providers can offer, in addition to complex encryption and firewalls to provide additional security in the virtual environment. Each provider can offer a streamlined plan to implement a database solution alongShow MoreRelatedThe Value Creation Process Of Sia Can Be Recognized For Cross Selling And Improving Customer Advocacy1343 Words   |  6 Pageslow cost carriers several airlines around the world have resorted to charging for in-flight services such as snacks, beverages etc. SIA continues to provide the same to its customers, free of cost. By doing that SIA has ensured that its core brand does not get diluted and it remains true to its values. The employees of SIA including Singapore girl stewardesses are a product of rigorous training and several courses that the SIA employees have to undergo in order to serve their customers best. ThisRead MoreMba Final Hr Recuitment Project10109 Words   |  41 PagesMethodology of the study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.†¦4 CHAPTER 2-INDUSTRY PROFILE 2.1 Introduction to BPO Industry............................................................................6 2.2 BPO Industry – INDIA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.9 2.3 HCL Enterprise †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.†¦12 2.4 HCL Technologies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦16 CHAPTER 3-RECRUITMENT SELECTION 3.1 Recruitment.....................................................................................................24Read MoreLabor Contractualization3560 Words   |  15 Pagesthe laborers, this system denies them the security and benefits of a regular job while being paid very low wages. Labor flexibilization schemes, such as part-time/contractual labor, subcontracting parts of the production process among smaller enterprises, subcontracting certain on-site services to other firms, agency labor-only contracting, and piece rate compensation strategies, have resulted in the stagnation in the number of unionized workers. The number of workers covered by collective bargainingRead MoreImportance of Information Security Systems:9583 Words   |  39 Pagesto the dangers when they are considered together as mentioned below: 1. The utilization of dispersed computing is rising while the computing authority has moved from the mainframe computers which are central as well as the centers which process data to a dispersed network of desktop computers to the usage of laptop computers. 2. Working from home as well as travelling has been made direct with the advent of mobile phones, computers, digital cameras, portable projectors, MP3 players and PersonalRead MoreThe Impact Of Fashion On Consumer s Choices Of Many Products And Services3702 Words   |  15 Pagesthought in the production process many companies take advantage of offshore outsourcing by collaboration or manufacture their products overseas to get a lower price (Matilla, 2002). Fast Fashion industry is perhaps one of the most demanding challenges for industrial logistic management. According to (Christopher, 2004) there is an increasing propensity to get products and materials from other countries. This global outsourcing may consequence in longer lead times despite the low labour cost. 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Fast Fashion industry is perhaps one of the most demanding challenges for industrial logistic management. According to (Christopher, 2004) there is an increasing propensity to get products and materials from other countries. This global outsourcing may consequence in longer lead times despite the low labour cost. KeepingRead MoreThe And Internal Audit Of Public Sector Essay6738 Words   |  27 PagesOver the last several decades, Information Technology has developed from simple data input systems to complex Information Management systems that support managerial decision with relevant, reliable and timely information. This evolution has been characterized as a shift from automated system performing only accounting functions (payroll, accounts payable, general ledger etc.) to Information system that perform enterprise wide tasks that include accounting and auditing (Lotto, 2014). To be in lineRead MoreOperation Strategy(Dell, Amazon.Com Ibm)6170 Words   |  25 Pagesoperations. Figure 1 illustrates that how Amazon fulfill its customers order through integrating its operations. Amazon.com server uses the supply chain optimization software to predict demand and also optimize its supply chain. In first step customers’ data for credit card is processed to finalize their orders. Amazon warehouse is also information about customer order in this respect for coordination. This is done to find out stock information at Amazon warehouse. However, in case of shortage at AmazonRead MoreIntroduction to Large Scale Organizations18988 Words   |  76 Pagesgenerated by promoting a public profile -E.g. Caritas, Oxfam, World Vision The public sector is the part of the economy controlled by the local, state and federal governments. It can be categorised into: Government Departments Government-Business-Enterprises -Aim to provide a high level of service within a specified field, can exist at all 3 levels of government -Also aim to achieve social and political objectives of the government -Operate within limits of their budget and relevant legislation -E.g

Evolution over Creationism for the Public School System Essay

â€Å"On one hand, you’ve got kids going to Sunday school, and they’re telling them that God created them, and then they go to school and they’re being taught that man evolved from an ape† (White, Gary). The argument has taken the better part of a century, as to if creationism or evolution should be taught in public schools (Vedantam, Shankar); and no closer have we came to deciding which idea or more appropriately which theory should be taught to the youth of America. Roughly twenty to twenty-five percent of public school educators holding creationist views and nearly all the text books used currently contain evolution as their founding principle (Dean, Cornelia). All of the confusion over whose theory is more correct or viable for the†¦show more content†¦However, the creationist believe that animals do not all extend from a common ancestor, with very little evidence for this theory. But not only is common decent a controversial thought, the cre ationist believe that the earth came before the sun, that vegetation came before the sun, that the oceans came before the dry land, man before death, global flooding, Noah’s ark, moon before the sun, atmosphere between two layers of water, everything extends from seven groups of animals, and that death is not a necessary part of life, and instead the sins of man are what cause death. Nearly all of these creationist theories are able to be proven incorrect and impractical compared with the postulations that evolution is able to make and prove using the scientific method. Darwinism has been the most widely accepted scientific theory for the last century (Frost, Ron) because of the undeniable facts that it is able to present, and with scientific proof to back up most of its claims. A key difference between Evolution and Creationism is the Age of the earth, Creationist believe that the earth cannot possibly be older than ten-thousand or six-thousand years old because of the time frame that the bible has given (Hill, David).That estimates the amount of time that has past though the bible from the book of John to the book of Genesis. While Evolutionist believe that that the earth is approximately four and a half million years old (Hill,Show MoreRelatedThe Theory Of Evolution Or Intelligent Design1677 Words   |  7 Pagesseem to be shrouded in mystery, but in modern America two main theories have come to dominate as the explanation; either the theory of evolution or Intelligent Design. The theory of evolution was first published by Charles Darwin, a famo us figure who is just as controversial in modern society as he was in his own time. He introduced the public to the theory of evolution in his book On the Origin of Species, where he proposed that new species evolve from older ones through Natural Selection, or the processRead MoreCreationism vs. Evolutionism in Public Schools1538 Words   |  7 PagesDebate: Creationism vs. Evolution in Schools: 1st Affirmative Constructive Speech Creationism and Evolutionism by definition are very different topics. Currently, evolutionary naturalism is the most widely taught view of origins in America. In schools in the modern day, only evolutionism is taught and condoned. But before the 1920s, only creationism was taught, and evolution was forbidden. Then, on February 20, 2008, the Florida State Board of Education voted to revise the public school guidelinesRead MoreThe Scopes Trial And Creationism1053 Words   |  5 PagesCreationism and Evolution have always been a topic in America since the Scopes Trial. The Scopes Trial took place in 1928 when the Supreme Court was deciding whether schools should teach Evolution or Creationism. The foundation of evolution is based upon the belief that the origin of all ordered complex systems, including living creatures, can be explained by natural laws without the intervention of God. In that trial the Supreme Court came to a conclusion that Evolution was banned and that creationismR ead MorePros and Cons of Teaching Creationism in School1197 Words   |  5 Pagesdiscuss the pros and the cons about Creationism in school and why I feel that it should be left out of the public school system. Even though I am writing about both sides of the issue, I feel, for most part, that religion should be kept out of schools. I will present both sides of my topic and make a stand on why I feel that religion does not belong in public schools. Some of the pros of Creationism are that students have to think beyond the box. 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Recently there’s been a lot of talk in the media about religious freedom, as a result of the gay marriage controversies. Many people have cited gay marriage as an attack on their religious freedom. However, an excellent HuffingtonRead MoreCreationism : A Theory Of Primordial History1585 Words   |  7 Pagesdebated phenomena in the history of education is that the hypothetical concept of evolution which can be considered as a theory of primordial history, moreover with the belief of creationism. Both have had an astounded impact in the framework of contemporary education should or should not be taught in the public classroom. Evolutionists and Creationists both have their reasons why their beliefs should be taught in the public classroom. The matter of the f act is that both of these are considered beliefsRead MoreCreationism: The Center of Our Universe and Life Essay examples1605 Words   |  7 Pagesthat through the theory of evolution life began. However the world’s most popular book is the Bible. The Bible is also on almost every critics top ten list of books that should be read. So how can the world’s most popular book be wrong? Many who have read the Bible believe that only through the power of God life began upon the Earth. There are many people who do not believe in the theory of evolution and instead believe in the power of divine creationism. Creationism is a belief that Deity or GodRead MoreThe Theory of Evolution and Creationism Debate The subject on what goes into public school1700 Words   |  7 Pages The Theory of Evolution and Creationism Debate The subject on what goes into public school textbooks have always been an intense debate. Recently Bill Nye the Science Guy and Ken Ham held a debate on this topic on February 4, 2014 which gain over two million views. Which raised the question is creationism a viable model of origin in today’s modern scientific era (Ken Ham)? In order for one to answer this question accurately first one would need to know why this question is significant. Then theyRead MoreA Number Of Years About Evolution And Creationism1592 Words   |  7 PagesGallup organization has asked three questions for a number of years about evolution and creationism. Question one: Do you think God created humans pretty much in our present form at one time within the last 10,000 years? Question two: Do you think we developed over millions of years from less advanced forms of life, but God guided this process, including our creation? The third question: Do you think we have developed over millions of years from les s advanced forms of life, and God had no part in

Globalization and Environmental Responsibility

Question: Discuss about the Globalization and Environmental Responsibility. Answer: Introduction: This case study deals with the market research analysis, which is conducted by Ad Lider Embalagens, SA for determining the variables in the market that might impact the launch of new drawstring trash bag product named Climp Fecha Facil. While conducting the research, the company has looked for the consumer habits, consumer preferences and the perceived competitive advantages. The research was divided into two stages, interviews of the focus group and the individual interviews in the market. From the analysis of the market, it can be observed that the company is primarily trying to target for 18.79% market share through this product in the market of trash bag with the handles. Instead of going for all the sizes in the trash bags the company should choose the large size of bags for this particular product as the smaller ones will not be sufficient enough to the regular usages. Also, the color is the prime perception for the bag, therefore, it should be black, it can also be some other color that is dark but it should not a transparent one. The company, which is located in Brazil, while planning to launch their product came up with the major management problem that is to recognize the main characteristics of the market that will affect their launch of the new product. Moreover, the management is also reconsidering it as they think the existing marketing product mix of the specific company will not be able to bring reasonable profits in long term. The company has fixed the successful launch of the product with the right marketing mix as their short term goals, whereas, adding diversification to the product can be considered as their long term management goals for attaining more profits. To manage these issues the company had conducted a market research, where it has been revealed that the product has a huge market of approximately 1.3 billion priced at US$ 120 million. The primary reason behind the research is to analyze the marketing mix of the product that will be followed in the future to make the trash bag product a successful one in the huge market. Consumer Preferences and Market Research The primary reason behind the consumer centric approach of the market research is that the company wants this to be incorporated in the product. As the consumers are broadly distributed in the market, therefore, the understanding of the specific preferences and the usages of consumers will certainly help the management to make the launch of the product a successful one. The consumer preferences are linked with the environmental issues that the consumers are facing every time in their daily life. Therefore, it has a strong impact on their individual consumption habits. As revealed in the case study, the market research has been dome in two of the metropolitan cities and it shows a huge variation in terms of choosing the size of the bags, the frequency of the usage, packaging and color. Therefore, if the product is launched without accurate knowledge of the consumer choice pattern, it will fail miserably. The cost benefit ratio of each of the consumer is significant because an individu al will never waste money randomly on a non-luxurious household good if the basic purpose is not served entirely. Therefore, before the detailing of the market research procedure, the economic classes in the market should be looked thoroughly. From the given data it can be understood that the A B class who has the lower population has taken the highest consumption rate. It was also indicated that these classes generally possess the highest income and this is the main reason of contributing towards the whole consumption. With all the key findings in the market research it can be concluded that the more capacity the bag offers that is better for the consumers, the more darker the color is that is the chosen one for the regular usages, the easier the packaging is better to be managed by the consumers. Furthermore, the company should choose the packaging keeping the target market segment of the products in mind. The handling should be proportional as the company should ensure that the particular needs of the consumers are served by the product. Also the lower the price is better for serving great b enefits for the company. As in most of the cases the product is dealt by the women of the household, the company should have a competitive price at the initial stage. Moreover promotional activities will fetch more brand recognition as advertizing will influence the purchasing choice of the women. Recommendation Therefore the company should bring the product in the market in larger sizes as the larger sizes are chosen by the consumers. The color of the product should be dark, specifically black. The bags may also be offered in rolls as most of the folded or the boxed trash bags are considered to be expensive ones. There should be good amount of promotions as the company needs the consumers aware of the utility and other benefits of the product and it can also increase the brand equity. These will certainly boost the sales of the product and fetch more consumers. Bibliography Braun, Y.A. and Traore, A.S., 2015. Plastic Bags, Pollution, and Identity Women and the Gendering of Globalization and Environmental Responsibility in Mali.Gender Society,29(6), pp.863-887. Hagberg, J., 2016. Agencing practices: a historical exploration of shopping bags.Consumption Markets Culture,19(1), pp.111-132. Sun, M. and Trudel, R., 2016. The Effect of Recycling versus Trashing on Consumption: Theory and Experimental Evidence.Journal of Marketing Research. White, K. and Simpson, B., 2013. When do (and don't) normative appeals influence sustainable consumer behaviors?.Journal of Marketing,77(2), pp.78-95.

Popular Culture. Visual Arts an Example of the Topic Arts Essays by

Popular Culture. Visual Arts by Expert Prof Leigh | 23 Dec 2016 Introduction The term popular culture is beset with various degrees of complexities. This basically stems from that popular denotes a variety of meaning, interpretations and representations. On the other hand, it cannot be denied that culture is also characterized by the same degree of complexities. If one has to take a closer look, it can be seen that scholars and members of the academe would often go on a heated debate on how to contextualize popular culture in terms of its impacts and consequences. Thus, popular culture, generally speaking becomes a vague, if not too ambivalent concept. The fusion of the two terms seem to create (chaos) not only within the academic field, but also with the manner in which it is consumed and used by the public. What is popular cannot be described as something that is popular and vice versa. Oftentimes, the conflicts occur when something that is widely acknowledged and consumed is questioned regarding its cultural contributions and how it affects the inpidual's concept of reality. Need essay sample on "Popular Culture. Visual Arts" topic? We will write a custom essay sample specifically for you Proceed Popular culture is manifested in our everyday lives. It continues to infiltrate each and every household. From films, music, wardrobe and visual arts, popular culture is evident. Popular culture is like oxygen that consistently permeates the four walls of our respective community. Because of the seemingly pervasive characteristic of popular culture, images, texts and symbols that are created within this domain often clashed to objects that are regarded as high art. The products of popular culture continues to question and transform the canons and norms that high art has established. Thus, it would not come as a surprise if popular culture are described as manifestations of low art. Coupled with mass appeal and glamor, this further subjects popular culture into a derogatory stance. The authenticity and legitimacy of popular culture is frequently criticized and questioned. This is most especially as for the case of visual arts. The notion that popular culture has to submit to mass appeal and mass productions seem to delimits the capability of an object to be considered as an authentic work of art. In the Middle East, there is a constant struggle to further improve and present more creativity when it comes to visual arts. This is something that is rather expected since visual arts, or any forms of art for that matter are expression of ones culture and identity. In relation to this essay, the central themes of the discussion aims at contextualizing how popular culture has affected visual arts in the Middle East. It is also the goal of this essay to tackle issues that are related to class and how they are seen in the Middle East's popular art. The manner in which these work of arts are delivered and consumed by the public shall be taken into consideration. But most importantly, the essay wishes to elucidate how western orientations of both popular culture and popular art affects the visual art territory of the Middle East. Popular Culture and Popular Art The moment that popular images were used as central themes of art, it has never failed to (shock) or (amaze) both skeptics, critics, art afficionados and art scholars (Popular Culture). Once and for all, (ordinary) images now have a place in museums and galleries. It is quite an unlikely phenomenon since never did anyone imagine that Warhol's Campbell Soups would be intricately analyzed as if someone is trying to decode the hidden messages and concepts of the Monalisa (Popular Culture). Indeed, popular culture has evaded from what is already established and tried to make a name for itself (Popular Culture). Although, there are instances wherein canonical views of art are still manifested and expressed, these are rather modified and transformed, so that the only thing that remains is high art's influence, yet a new masterpiece is created. Popular culture or popular art for that matter contains several distinct features. These are mainly characterized by the manner in which these works of art are produced and delivered to the audience. Popular art, is readily targeted for wide audiences (Popular Culture). As the term popular suggests, it must be widely recognized and acknowledged by the selective public. Something which is intrinsically unique and artistically defined may not necessarily fall under popular art's category unless it catches the attention of the majority (Popular Culture). Take note, that the term majority rather than all is used. Popular art is also transient (Popular Culture). By transient this means that it (temporarily) provides solutions to persisting demands and needs (Popular Culture). Since it is transient, it would not come as a surprise if popular art is also expendable (Popular Culture). It is easily replaced by other emerging forms of art and therefore experiences difficulty of attaining some sort of immortality that are present in classic works (Popular Culture). In order to be popular, popular art is mass produced (Popular Culture). If the public would continue to have an insatiable demand for such work of art and if the number of consumers steadily increases, popular art should be readily available for access and consumption (Popular Culture). Generally speaking, popular art is delivered to the youth (Popular Culture). This basically explains why popular culture and youth culture are interdependent to each other. The purchasing power of young audiences and its voracious appetite for popular art remains unmatched (Popular Culture). Lastly, popular art should be readily flavored by glitter and glamour in order to sustain and maintain audience acknowledgement (Popular Culture). Popular Art in the Middle East Benin and Stork argued that popular culture in the Middle East extends beyond presenting famous icons and celebrities, renowned music and folklore (253). According to the two, popular culture has prompted both religious and political leaders to create their own art and express their views and sentiments. This is most especially true in times wherein the region is beset with political upheavals and stability. More often than not, religious assertions become political and vice versa (Benin & Stork 253). Benin and Stork used the incident in Iran wherein visual images and artworks that go against war and imperialism proliferated. Art works that show protest and readily contests the upcoming struggles scattered like falling leaves in the said region. It can be fairly seen that in this case popular art is basically utilized for propaganda purposes. This argument is also supported by Jankowski and Gershoni, who asserted that popular art in the Middle East is basically a promotion of ones identity and culture which were readily lost primarily because of the arrival of western ideologies (xxv). The neocolonial perception that has been adopted by Middle East citizens continue to hamper the later from discovering and rediscovering their roots and origins (Nguyen & Tu 222). The Politics of Popular Art Based from the above-given explanations, popular art within the context of popular culture in the Middle East does not really succumb to the stereotypical view of being a product of low art. Popular art, in this aspect, becomes a representation and expression of nationalistic ideals and opinions. Popular art then symbolizes the need for a national reconstruction which is overtly manifested in times of social injustice and other related dilemmas. There is the intention to share, to reconnect to every Middle East citizen to be involved. Although, these art forms are used by certain religious groups and organizations, their themes and meanings do not fall short for one to consider its legitimacy and authenticity as an art form. The religious notions and aims maybe coupled with romanticism, but then again, the political side of the matter is still very apparent. Something that is personal is also political. Therefore, if religion is seen as embodiments of personal convictions, then, the politics that is embedded on it, which in return is manifested through popular art are still very visible. Except that during social crises, these convictions become more felt and manifested. On the other hand, the nationalistic side of popular art does not simply stop on asserting freedom from plain imperialism and injustice. It cannot be denied that such has been also used as a tool to bring back the life and vigor of their very own culture and identity. More often than not, the western thoughts tend to kill ones notion of tradition and identiy by constantly offering western themes and ideas. These aspects are rather imposed and reinforced through the use of mass media. While these scenarios are often manifested in various kinds of media content, these are also presented in popular art. Thus popular art, in the Middle East context presents new meanings which neither reflects the Middle East scope of truth and reality. Conclusion Popular art in the Middle East is a reflection of ones search for truth, identity and freedom. At the same time, whether it is used for propaganda purposes, this does not contest its validity as an art form. Rather, what happens is that the issues of the community, which readily matters to Middle East citizens, are articulated and expressed. Popular art, needs to be popular, so that the barriers created by social classes and status, in relation to analyzing popular art are abolished. Popular art producers needed to connect to majority of the audience in order to let their convictions be known and at the same time, promote a common good. Works Cited Benin, Joe and Joe Stork.Political Islam: Essays from the Middle East Report. IB Tauris: London, 1997 Jankowski, James and I. Gershoni. Rethinking Nationalism in the Arab Middle East. New York :Columbia University Press, 1997 Nguyen, Mimi and Thuy Linh Tu. Alien Encounters: Popular Culture in Asian America. USA: Duke University Press, 2007 Popular Culture University of Calgary. Retrieved 26 March 2008